What to Do in San Francisco: Iconic Landmarks, Coastal Views & Design Inspiration
San Francisco is a destination like no other. From the breathtaking beauty of Sausalito to the bustling artisan hub of the Ferry Building and the vibrant energy of Fisherman’s Wharf, this city offers a perfect blend of iconic landmarks, waterfront views, and timeless charm.
Whether you're planning your first visit or looking for things to do in San Francisco this weekend, this guide highlights the city’s best places—from unique waterfront experiences to stylish interiors you can recreate at home. Because in San Francisco, it’s not just about what to see—it’s about how it makes you feel (and decorate).
Things to Do in San Francisco: Waterfront Magic and Creative Energy
Walking through San Francisco feels like stepping into a living postcard. The fog rolling over the Golden Gate Bridge, the clatter of the cable cars, and the sea lions barking at Pier 39 create an atmosphere unlike any other U.S. city.
Whether you're seeking romantic places, design-forward markets, or just the best spots to visit in San Francisco, these three waterfront gems deliver both inspiration and unforgettable moments.
Wondering where to stay while exploring the city? I’ve rounded up 8 of the best San Francisco hotels by neighborhood—whether you're into waterfront luxury, downtown buzz, or quiet charm near the Presidio.
Serene Seaside Elegance: Sausalito
Best for: Couples, art lovers, design daydreamers
A quick ferry ride from the city brings you to Sausalito, a peaceful town known for its hillside homes, art galleries, and waterfront cafes. It’s one of the best places to visit in San Francisco if you want a change of pace with scenic views and local charm.
Design Inspiration:
Bring Sausalito’s coastal calm into your home with soft blues, whites, and sandy neutrals. Think weathered wood, woven textures, and handmade pottery that channels the town’s artisan spirit.
📝 Romantic place alert: This is where foggy views and coffee on the harbor make everyday moments feel like a movie.
Timeless Artisan Craft: The Ferry Building
Best for: Foodies, interior design fans, market lovers
If you're wondering what to do in San Francisco on a Saturday morning, start here. The Ferry Building is more than a historic landmark—it’s a hub for local makers and gourmet eats. Grab an espresso, sample small-batch cheese, and don’t leave without a gluten-free Bear Claw from Mariposa Baking Company.
Design Inspiration:
Channel the Ferry Building’s industrial-meets-artisan energy with open shelving, reclaimed wood, vintage baskets, and functional kitchen decor that looks good enough to leave out.
💡 Rainy day tip: This is one of the best places to go in San Francisco when it’s raining. Indoors, bustling, and full of flavor.
Vibrant Waterfront Whimsy: Fisherman’s Wharf
Best for: First-time visitors, families, playful travelers
Fisherman’s Wharf is touristy in the best way. Yes, there are souvenir shops. But there’s also fresh seafood, quirky museums, and the famous sea lions at Pier 39. It's full of things to do whether you're on a weekend trip or showing a friend around town.
Design Inspiration:
Bring a touch of nautical whimsy into your space with striped throws, vintage maritime prints, and bold blues or seafoam green. Just don’t go full pirate.
🎨 Unique thing to do in San Francisco: Spot the interactive crab sculpture, then turn it into a photo op (and maybe your next gallery wall print).
The Iconic Hyatt Regency San Francisco
📍 Embarcadero | Check rates
Designed by John Portman, this architectural icon blends Brutalist curves with futuristic calm. Soaring atriums, geometric lighting, and statement balconies make every corner feel like a design-forward escape. Located along the Embarcadero, it’s also central to everything—from the Ferry Building to cable cars.
✨ Design takeaway: Clean lines, dramatic scale, and bold minimalism still feel fresh—decades later.
What to Do in San Francisco on a Rainy Day
Don’t let fog or drizzle keep you in. Some of the best San Francisco experiences happen indoors:
Ferry Building Marketplace: Cozy up with hot chocolate and watch ferries come and go.
Cable Car Museum: Small but fascinating (and dry).
SFMOMA: Bold art, warm lighting, and a great cafe.
Hidden speakeasies: Sip a craft cocktail at spots like The Beehive or Bourbon & Branch.
☂️ Pro tip: San Francisco’s weather is moody. Bring layers and always have a backup indoor plan.
Best San Francisco Lunch Spots (Waterfront Edition)
Hog Island Oyster Co. (Ferry Building): Oysters + skyline = yes.
The Spinnaker (Sausalito): Elevated seafood with views.
Boudin Bakery Cafe (Fisherman’s Wharf): Classic clam chowder in a sourdough bowl.
Boulevard (Embarcadero): A romantic lunch for two with landmark views.
💡 Date idea: Ferry to Sausalito, walk the waterfront, lunch by the bay.
Quick Summary: Top 5 Things to Do in San Francisco
Walk across or photograph the Golden Gate Bridge.
Explore Sausalito’s galleries and hillside homes.
Visit Fisherman’s Wharf and Pier 39 for seafood and sea lions.
Browse artisan goods at the Ferry Building Marketplace.
Ride a cable car up (or down!) San Francisco’s iconic hills.
Bringing San Francisco Home
Wondering what to do in San Francisco after your trip? Recreate the look and feel of your favorite neighborhoods at home:
Sausalito’s Serenity → Layered coastal neutrals
Ferry Building’s Functionality → Artisan pantry meets open-shelf chic
Fisherman’s Wharf Playfulness → Pops of nautical color and vintage whimsy
By blending these design ideas, you’ll create a home that feels layered, personal, and full of stories—just like San Francisco itself.
Bring San Francisco Home Through My Curated Finds on Amazon
Bring the Bay Area home through my curated Amazon finds. From artisan kitchenware to nautical accents, these pieces are perfect for recreating the magic of San Francisco.
Please note that this page contains affiliate links. If you choose to make a purchase after clicking a link, as an Amazon Associate, I may receive a commission at no additional cost to you. I only recommend products and services that I feel are high quality and genuinely helpful. By using these links, you support my blog—thank you!
“San Francisco is more than a destination; it’s a state of mind. Until your next visit, let these design ideas bring the playful, serene, and timeless beauty of the Bay Area into your home.”
